Reinforcement theory...

av ole, fredag, januari 31, 2020, 00:54 (1545 dagar sedan) @ Håkan

"Reinforcement theory is a limited effects media model applicable within the realm of communication. The theory generally states that people seek out and remember information that provides cognitive support for their pre-existing attitudes and beliefs. The main assumption that guides this theory is that people do not like to be wrong and often feel uncomfortable when their beliefs are challenged."

--
ole